Most digital marketing content for State of Shiok is done organically via social media channels like TikTok and Instagram, which includes photography, video, editing and copywriting.
Other channels I've supplied content to have been paid Meta ads, official website and printed media.
Video source:
https://www.tiktok.com/@stateofshiok
https://www.tiktok.com/@stateofshiok
In this video, State of Shiok is featured on 987fm, a national radio station in Singapore.
The concept of State of Shiok really gained traction in Singapore during the later months of 2021, and has turned some heads.
State of Shiok has seen collaborations with various Singaporean media channels such as TheSmartLocal, AsiaOne and more.
https://www.tiktok.com/@stateofshiok
We also tapped in on local KOLs to boost State of Shiok's reach as part of our marketing efforts.
Project from 2021 // State of Shiok